"My connection to The Magazine Club started in the most unexpected way, during a visit to a friend in Amsterdam. His daughter, an artist living in Florence, shared some thing that stopped me in my tracks. She told me about this incredible collective of artists she's a part of - The Magazine Club - a group that doesn't just create art, but makes their own paint from organic products. In our conversation, she suggested something that blew my mind: they could create drawings and stories for my menus in PrivéPrivée using paint made from the very seasonal ingredients and products I work with in that same menu. A kind of you eat what you read!

The idea of taking the products I work with and transforming them into art in this organic process felt deeply personal. I knew instantly that they were the perfect fit for PrivéPrivée. I like supporting emerging talents in the trajectory to the bigger stages, that is what I do for my entire life. It's this kind of connection - where creativity, food and art come together so intimately - that makes everything feel like it's happening for a reason. Ladies and gentlemen, I am very proud to introduce you to The Magazine Club!"

- Sergio Herman